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Why Pima cotton

The tee you reach for.
Starts with the feel.

You notice the fabric before you notice anything else.
That’s where we began with the Everyday Tee.

Soft on skin.

A tee spends hours against your skin. We chose Pima cotton for the soft feel of our Everyday Tee, whether you’re heading out or settling in.

A substantial feel.

Our 200–220 GSM fabric has a substantial hand. GSM measures fabric weight: it helps you understand the tee’s feel before you try it on.

Your kind of fit.

The Everyday Tee has a body-hugging shape and a classic crew neck. Prefer extra comfort? Choose one size above your usual size and compare the garment measurements.

Colour, your way.

Fourteen colours give you a place to start and a reason to try something different. Keep it simple in Black or Beige, or bring Ice Blue, Lavender or Wine into your rotation.

Your own rotation.

Choose three tees you’ll actually wear. Repeat a favourite Pima colour or mix in an oversized French Terry tee. Pick the colours and choose one size for the box.

Clear value.

Pima is ₹799 as a single tee and ₹629 when it’s part of a three-tee box. French Terry is ₹999 individually or ₹829 in a box. Every complete box saves ₹510.

Illustrative photograph of beige, black and ice-blue cotton tees

The Everyday Tee / Pima cotton

Comfort begins
with what touches you.

Soft fabric, a simple neckline and a fit you can make your own. We’ve kept the Everyday Tee plain so you can wear it with what’s already in your wardrobe.

Fabric
Pima cotton
Weight
200–220 GSM
Fit
Body-hugging · XS–3XL
Colours
14 to make your own
Explore the Pima collection

Before you choose

Find your kind of comfort.

The fabric is the starting point. The fit makes it yours.

Your guide to the Everyday Tee
The detailYour Pima teeWhen choosing yours
FeelSoft Pima cottonChoose it for a soft fabric against your skin.
Weight200–220 GSMA substantial fabric weight for wearing alone or layering.
FitA closer-fitting unisex crew neckSize up from your usual size for extra comfort.
MeasurementsXS–3XL, with a garment size chartCompare chest and length with a tee you already like.
Choice₹799 single · ₹629 per Pima tee in a boxChoose exactly three tees for box pricing. French Terry is ₹829 per tee in a box.
A LITTLE MORE ABOUT YOUR TEE

Good to know.

What is Pima cotton?

Pima is a cotton variety associated with a soft, smooth feel. It is the fabric used for our Everyday Tee. Fabric weight, knitting, finishing and fit also shape how a finished tee feels.

Is Pima the same as Supima?

Supima® is a trademark for American-grown extra-long-staple cotton sourced through a licensed supply chain. Our Everyday Tee is described as Pima cotton; we do not label it as certified Supima.

How should my Pima tee fit?

This is our closer-fitting tee. Check the chest and length against a tee you already own. For extra comfort, choose one size above your usual size. Our size advisor can help you compare.

How do I care for it?

Follow your garment’s care label. Wash with similar colours and avoid high heat. Gentle washing and careful drying help you look after the fabric and fit.

How is French Terry different?

Our French Terry tee is a separate 240 GSM style with a boxier body, dropped shoulders and longer sleeves. Choose Pima for a closer fit or French Terry for an oversized silhouette.